WORK WITH TESSA
WHERE ARE YOU NOW?
After working with hundreds of clients over the past 30 years, Tessa has found that having a flexible approach works the best.
Every brand, business and individual is at a different stage of development so the best place to start is to have a conversation. Talk about where you are at and what it is that you want to do be a create with your brand and your business.
From there, together you map out an action plan to accomplish your objectives.
WHAT DO YOU WANT TO DO, BE AND CREATE IN THE WORLD?
All that said, she always feels that defining your brand is the best place to start. This takes place in a 4-hour workshop which is called the BrandPrint Workshop.
In this session, you collaborate in developing your BrandPrint – a one page articulation of your personality, values, benefits, core beliefs, promise, vision – and most importantly your personal WHY.
THIS DEFINES YOUR BRILLIANCE.
WHAT IS YOUR WHY?
From here you map out your BRAND – the look and feel, messaging and communications, your digital and social media strategy.
You lay down your BUSINESS strategy and understand how you can commercialise your brand – through publishing, franchising, licensing, online content, products, services, etc. – while maintaining the integrity of what you stand for.
How can you create a business based on your clear and defined purpose?
For a full list of SERVICES that Tessa offers have a look here.